Latest Posts

  • Getting Unstuck In Sales and Marketing - April 27, 2018

    Too many companies get stuck when it comes to sales and marketing initiatives from analysis paralysis. The trouble is that they are trying to make decisions outside of their core expertise and it costs thousands in lost time, endless meetings and late or non-existent execution. Here I discuss the issue and offer solutions.

  • Mobile marketing trends: Win on Google page one with Universal Search - April 20, 2018

    Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestions, according to new research.

  • B2B Marketing Trends that will Rule 2018 - April 15, 2018

    Would 2018 be the year of innovative marketing? Well, just saying yes would be an understatement. This year also expected to be a promising year of better engagements with the audience and increased lead generation. But the critics have their worry hats on, wondering whether 2018 will also, be a year of fast-changing trends that will leave the marketers in a dizzy black hole writes Neel Sinha.

  • A Digital Marketing Survival Guide For Small Businesses - April 5, 2018

    Since your time is already in high demand, it is important to focus your marketing efforts where they can make the biggest impact — the digital space. While it may not be feasible to try to compete in every aspect of the digital landscape, efforts should be focused on a few key areas where a small business can still gain an advantage over its larger competitors.

  • LinkedIn Goes All-In on B2B Video - April 3, 2018

    A really good development from LinkedIn for advertisers. We think it was one of the key missing links from the platform.

  • Five Signs Your Marketing Person is Full of Shit - October 4, 2017

    It’s easy to go wrong when you are looking for marketing help. Here’s some clues that your marketing person or firm might not be all that and a bag of chips.

  • Ideas are a Dime a Dozen. It’s Execution that Counts. - June 13, 2017

    I have an idea that will change the world. But I’m not telling anyone about it. But you should still buy it.

  • What Is The Future Of Digital Marketing? - April 8, 2017

    History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption.

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