Marketing is a Decision Making Process

It is amazing to me how much the world has polluted the meaning of “Marketing”. I recently found a web site that offered 70 definitions of marketing.

I have some good news for you. It’s way simpler than that. “Marketing” is a decision making process. Nothing more. Nothing less.

You end up with a plan, but the plan isn’t the point. It’s going through the process that counts. In this Moment of Clarity, I elaborate on this foundational concept and show how it parallels with how you already make decisions in your business.


  1. Eric Wiler - January 16, 2015 9:46 pm

    I loved the fact that you shared, it’s all in the planning! So many people are in reaction mode, and great marketing puts those same people in to action mode. You do so, by implementing the plan. Keep-’em coming.

    • Pmonfre

      Pmonfre - January 16, 2015 10:03 pm

      Thanks, Eric. I tell people it’s not even the plan that is the point. You have to go through the process. Sort of like the difference between talking about skydiving and actually skydiving. It’s so easy to “brainstorm some ideas” and then – nothing happens.

      It’s the journey that counts. The questions asked. The answers found. The “plan” is just the document at the end where we write stuff down.

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  3. Robert Thomas - January 16, 2015 11:45 pm

    Hey Pete, Love this sentiment I always feel like the oldest guy in the room when I’m compelled to say “Do you know what would be really cool!? If you stop saying do you know what would be really cool and actually did something!” Thanks for this. I think it’s a good start and I appreciate the plain speak approach and look forward to future videos.

    • Pmonfre

      Pmonfre - January 22, 2015 3:58 pm

      Thanks for the comment Robert. Total agreement. Too much talking, pondering, analyzing, dreaming, day dreaming, proselytizing…Sometimes you start a painting with no idea of what image you will paint. But if you start, you will always end up with a painting.

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  5. Matt Lovelace - January 28, 2015 4:56 pm

    I think the video is great especially the straight-forward, plan-based approach.
    The over-the-top marketing approaches just turn me off.
    Thanks for asking my opinion.

    Matt Lovelace

    • Pmonfre

      Pmonfre - January 28, 2015 6:45 pm

      Thanks, Matt. It’s not sexy but it works.


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