Marketing is a Decision Making Process

It is amazing to me how much the world has polluted the meaning of “Marketing”. I recently found a web site that offered 70 definitions of marketing.

I have some good news for you. It’s way simpler than that. “Marketing” is a decision making process. Nothing more. Nothing less.

You end up with a plan, but the plan isn’t the point. It’s going through the process that counts. In this Moment of Clarity, I elaborate on this foundational concept and show how it parallels with how you already make decisions in your business.

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“Pete has taught me a much more effective way to develop sales and has been invaluable in continually providing me with advice in my sales and marketing efforts.”

Robert Guild

“Clarity Marketing Support has a vast arsenal of talents and skills to draw upon in serving their clients. From my experience, they provide a unique mix of management expertise combined with the technical skills required to implement those goals. When you turn to Clarity for solving marketing or sales challenges, you can be assured that they will properly analyze and do just the right amount of research to find the problem and provide realistic solutions that simply work.”

Henry Novak
Law Offices of Henry Novak

"Clarity Marketing Support has the unique ability to cut to what really matters and keep the process focused on the buyer. You can see right away they have a specific process that they have done many, many times for other companies with great success. This allows a very rapid way of working. In less than a week we ironed out our offering, message and on-line strategy. "

Mark Epstein
BuildSong