Marketing is a Decision Making Process

It is amazing to me how much the world has polluted the meaning of “Marketing”. I recently found a web site that offered 70 definitions of marketing.
I have some good news for you. It’s way simpler than that. “Marketing” is a decision making process. Nothing more. Nothing less.
You end up with a plan, but the plan isn’t the point. It’s going through the process that counts. In this Moment of Clarity, I elaborate on this foundational concept and show how it parallels with how you already make decisions in your business.
8 comments
Pingback: Coming soon: Weekly Video Cast | Clarity Marketing Support | Pete Monfre | Austin
Pingback: Why marketing guys suck and how to avoid this trap. | Clarity Marketing Support | Pete Monfre | Austin