This long established telecom company came to CMS to determine the right go to market strategy for a new line of business.
CMS facilitated a series of strategy meetings and implemented our ROI modeling service on one of the company’s product lines. After running the numbers, we advised this client to not take this product to market. We also updated the company’s overall marketing and advertising strategies including a comprehensive corporate identity guide.
The client agreed with our findings and shut down the subsidiary that was losing money, ultimately saving over a million dollars. Instead of taking their money on a lost cause, we told the truth.