Helped put Previcid in every doctor’s office in America
About the Client
TAP Pharmaceuticals is a subsidiary of Abbott Laboratories and the manufacturer of GURD drug, Prevacid.
The client needed special promotions faster than its current agency or in-house team could deliver. It turned to Clarity Marketing Support to help reach doctors across the United States to make them aware of their newest medication.
Clarity worked closely with the client team and created a direct marketing and action plan involving over a dozen agencies around the country to promote the drug.
Clarity's work supported the larger effort to put Previcid on the map. It is available and known universally by doctors.