Clarify™ Branding Workshop
Today’s businesses are complex endeavors. Yet you must present a simple, clear message to the marketplace. We’ll quickly help you boil down your message into a powerful combination of words and images to communicate your Quintessential Uniqueness instantly.
Team workshop simplifies and focuses go-to-market messaging. Update, simplify and focus your message in this intense team workshop.
Today’s B2B business models can be complex. At the same time, your prospects and customers’ attentions spans are becoming shorter and shorter. Now more than ever, you must present a simple, clear message to the market place.
- Are you concerned that your message is fragmented?
- Do you find yourself explaining your offering again and again?
- Has your offering or market changed?
If you answered “Yes” to any of these questions you will benefit from CLARIFY™ Clarity Marketing Support’s unique approach to rapidly hone down, realign and develop a message that resonates with your target audience.
Using our MAPS™ framework we collaborate with your team to:
- Differentiate your offerings
- Sharpen your targeting
- Resonate with your target audience(s)
- Drive home your overall unique value
- Identify the most persuasive language to create buying actions
- Connect with potential customers
Four Steps to a Clear and Compelling Message Strategy
We’ll send you a short MAPS™ Questionnaire before the first session where you can quickly fill us in on the basic facets of your business. We will also review any materials you may have including plans, sales materials, advertising, etc.
We’ll meet with your team and facilitate a 4-6 hour workshop to dive deeply into your problems, challenges and more. We’ll talk about your custom
ers, what’s worked, what hasn’t and what needs to happen. We’ll talk about the problems you solve for customers, your competition and industry. We will analyze strengths and weaknesses from a marketing standpo
int and identify opportunities.
In this 2-3 hour session, together we will transform the information gathered in the first session into specific, actionable language and creative approaches that combine images and carefully crafted language communicate your value in seconds. We will paper the walls with ideas and approaches as narrow and craft your message.
Finally, we will deliver a deck of recommendations with specific recommendations and comprehensive layouts so you have a clear path to implement the strategy.
CLARIFY sessions are priced starting from $3,500. Variables include size and stage of client business, number of markets served, number of services or products offered and other factors. If you are interested in improving your messaging contact us for more information.