The Sustainable Sales Pipeline™ A proven method for in-bound marketing lead generation.
How many times have you said “We do great when we get in front of the right people. We just need to get in front of more of them.”?
Every business needs incoming qualified leads to grow. That is obvious. Exactly how to do this in a sustainable, predictable way is not nearly as intuitive.
Reaching buyers is a highly complex endeavor in today’s super connected world.
On one hand, it’s easier than ever to get the word out about your products or services. On the other, converting prospects to buyers is more complex than ever. To leverage this brave new world of big data, connectivity and technology CMS brings a systems engineering approach to lead generation.
How long are you going to keep throwing money away on inbound schemes that don’t work?
Every client we meet tells us the same thing. “The last (insert number) marketing people didn’t produce results. We keep getting it wrong and it costs too much.” In every case, the client never approached lead generation systematically. None had a real plan. They were “throwing things up and seeing what sticks…” and it costs them hundreds of thousands of dollars over the years.
You need a system. We have one.
Over the last three decades, we have been perfecting a systematic approach to inbound lead generation that delivers more of the right opportunities small and growing B2B clients around the world. We’ve worked with household names and lesser known, established companies to create systems and processes that feed the top of the pipeline with qualified opportunities, generate awareness and drive opportunities to sales.
We call it The Sustainable Sales Pipeline™
Our system turns the old-fashioned sales funnel upside down. Instead of a passive receptacle for leads, it becomes a powerful vacuum; pulling qualified prospects in and converting them into customers.
- Are you worried you are not seeing enough of the right opportunities for your business?
- Are you unhappy with the quality of “leads” you are receiving?
- Are you concerned that growth lagging behind your plan or you’ve hit a plateau?
- Are you frustrated with wasting money on tactics that simply don’t work?
Download my free primer. I’ll reveal the five steps to building a sustainable sales pipeline for your company.
In this paper, we will share the five basic steps to create your own Opportunity Engine that delivers a steady stream of the right people for your business.
We will show you how to:
- Make your pipeline more predictable and sustainable
- Get the right information to tip the scales in your favor
- Lower the cost of customer acquisition
- Measure your return on investment in marketing and sales
- The number one secret to marketing success
- And much more
Is our approach right for you? A 30 minute call will help you decide.
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