on-line video

Crowdfunding and Marketing. A recent report by Clarity.

Late last year I completed a research project for a client that was interested in crowdfunding. It occurred to me that others might get some value from this research and my experience raising money via the crowd. You can download the report below. The power of the crowd is shaping up to be a valuable tool for entrepreneurs. If/when the SEC decides to let people crowdfund for equity, I believe it will finally become a viable tool to raise capital. My experience with crowdfunding and my research tells me that success is predicated upon a sound marketing strategy. You’ll need to create your program to reach far beyond your friends and family if you are attempting to raise any real money. The most successful crowdfunded projects embarked on significant marketing and promotion campaigns. In other words, they didn’t just rely on word of mouth – they pulled all the levers,[…]

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Viral Brilliance Defined

The guys at Emergent Order have done something amazing and it’s not just the videos. They have proven that viral marketing is possible if you make something topical, entertaining and dazzling. Even more interesting to me is how the high production value viral component has driven significant traffic to a series of other videos that are essentially well produced talking heads. In other words, they engage and entertain people with the big video and then educate them on the follow up. These guys are going to change the world. [youtube d0nERTFo-Sk]

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Web video done right.

A few weeks ago, I worked with my friend Amy Hardin to create a series of short web videos. Here’s the result. It got me thinking about web video since I get asked at least once a week about how to do it or why. So here’s my easy guide to on-line video. But first, see how it’s done. [youtube wdfoDtBUClM]

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Creativity: Thy Name is Powerhouse

I get a lot of promotional emails in my inbox. I know, you’re stunned. You know the kind – “We are the best.” “You can’t survive without us.” “Viagra!”. Like you, I’m like a ninja with the delete key, tossing these zero value missives into the trash can like Rosie O’Donnell tosses cheeseburgers down her gullet. But today, some of my faith in the power of email was restored! My friends over at Powerhouse Animation poked my brain with a delightful, hilarious, snide and perfectly executed little promo that shows what can be done with the medium – and reminds us that we shouldn’t take ourselves (or our marketing) too seriously. We need to have some fun. Push it a little. And seriously kick ass when it comes to execution.

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