The Magic Marketing Bullet – revealed
For years now I’ve kept this highly guarded secret to myself because I didn’t want to let clients in on something that would surely render me useless to them. It’s not like I haven’t been asked a thousand times to reveal this secret – it comes up all the time in various forms but the essence of the question sounds like “What is The Magic Bullet marketing thing I can do to instantly transform my business into a customer acquisition powerhouse?”
I know it is selfish of me to keep this magic to myself – after all, a guy’s got to eat and pay the rent. A client who knew this sacred information would know how easy it is to dominate competition and grow their customer list and that doesn’t make economic sense for the marketing and advertising industry. In fact, the Industry has kept this information locked up in secret, hidden file cabinets for years to ensure they have an unending stream of clients who will pay them to reveal bits and pieces of The Magic Bullet – but never revealing the entire Bullet. I can’t say I blame them either.
So, lucky reader, I am going to risk banishment from the marketing industry by revealing what nobody will ever tell you – the secret behind The Magic Marketing Bullet. Are you ready? Are you sitting down?
THERE IS NO MAGIC BULLET.
That’s right. You read that correctly. No magic. No secret sauce. No universal inspiration. Nothing. Zip.
I think what is so intriguing about The Magic Bullet is the idea that you could just do one simple thing and and it would instantly create demand and drive customers crazy to the point where they can’t wait to write a check. But nothing in business (or in life) works this way.
A successful marketing program is implemented on many fronts – more like a constant stream of highly targeted bullets. No single tactic drives the success of the program – although certain tactics will rise to the top in terms of effectiveness. The real secret (if it even is a secret) is that the bullets will all work together to produce an effect that is greater than the sum of the parts. Some will hit the target, some won’t and some will ricochet and eventually hit a target.
Marketing and sales programs don’t just happen. These days building a strong client base takes time and is hard work. It’s not a sprint race – more like a slog through an obstacle course. A lot of the work isn’t sexy or fun – it just has to be done.
I wish I had some Magic to share. If we meet, I can probably pull a quarter out of your ear or shove a salt shaker through the table but if you need me to transform your business, that’s going to be a bit more work.
The good news is: It is totally possible. We just need to commit to the process and execute consistently. Maybe that’s the magic bullet right there. What do you think?