I love the feel the fun attitude and the value add content. I agree with a bit too long. I started to tune out so think “less is more” is once again true.
Awesome points. The logo is a bucket. Concentrate on what you put in the bucket. Research by Martin Lindstrom in his book Buyology: Truth and Lies About Why We Buy indicates that Logos don’t matter. It’s what you associate with them that matters.
2 comments
stan - December 7, 2008 9:33 pm
I love the feel the fun attitude and the value add content. I agree with a bit too long. I started to tune out so think “less is more” is once again true.
Brian Massey - December 16, 2008 5:36 am
Awesome points. The logo is a bucket. Concentrate on what you put in the bucket. Research by Martin Lindstrom in his book Buyology: Truth and Lies About Why We Buy indicates that Logos don’t matter. It’s what you associate with them that matters.