The Truth About Logos



  1. stan - December 7, 2008 9:33 pm

    I love the feel the fun attitude and the value add content. I agree with a bit too long. I started to tune out so think “less is more” is once again true.

  2. Brian Massey - December 16, 2008 5:36 am

    Awesome points. The logo is a bucket. Concentrate on what you put in the bucket. Research by Martin Lindstrom in his book Buyology: Truth and Lies About Why We Buy indicates that Logos don’t matter. It’s what you associate with them that matters.


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