Viral Brilliance Defined
The guys at Emergent Order have done something amazing and it’s not just the videos. They have proven that viral marketing is possible if you make something topical, entertaining and dazzling. Even more interesting to me is how the high production value viral component has driven significant traffic to a series of other videos that are essentially well produced talking heads. In other words, they engage and entertain people with the big video and then educate them on the follow up. These guys are going to change the world.