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What does “value” mean to you and your customers? Can you describe it? I think companies have flogged the word “value” to the point where we have practically lost track of what it actually means to develop, enhance, and deliver VALUE.
It’s become a buzzword.
Today we talk about the marketing mechanisms and methods to enhance value perception – how the market perceives your offering in terms of its value – however they define it. What is the difference between a $.25 Bic ballpoint pen and a $650 Montblanc? They both do exactly the same thing. How can there be such an insane price difference?
