A Digital Marketing Survival Guide For Small Businesses

Since your time is already in high demand, it is important to focus your marketing efforts where they can make the biggest impact — the digital space. While it may not be feasible to try to compete in every aspect of the digital landscape, efforts should be focused on a few key areas where a small business can still gain an advantage over its larger competitors.

Originally published in Forbes by Ken Braun

In my experience running a web design and digital marketing agency, these are the most important areas small business owners must prioritize.

Mobile Strategy

If your digital marketing strategy isn’t optimized for mobile platforms, then you are probably missing the mark with a good chunk of your customers. To stay competitive, your strategy should include the following, at the bare minimum:

• Responsive Website Design: First and foremost, your website should be designed so that it is fully functional on mobile devices, which means using a responsive design. As smartphones slowly but surely are becoming a primary access device for web browsing worldwide, it is important that you are offering a seamless user experience between both mobile and desktop users. Responsive web design is one of the best methods to achieve this.

• Geotargeting: Facebook offers the ability to serve targeted, hyperlocal mobile ads to your customer demographic. The best part of this service is that ad delivery is based on their location. Since consumers are consistently utilizing mobile devices, this offers a unique way to reach potential customers in specific geographic areas who otherwise might not have found their way to your website.

Search Engine Optimization (SEO)

Ranking well on search engines requires implementing excellent publishing and marketing information known as SEO. This effort has become more important, especially on the local level, in staying relevant online

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