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This video got 181K+ views in 7 days by changing two words in the title. - June 12, 2021
Since I’m constantly tinkering with social media to make it perform better, on a lark I decided to change the title by adding two words on June 5, 2021. As I write this post, the video below has 195, 473 views – 181K of those views in seven days. It is averaging about 27K views a day.
Your Business is a System - June 12, 2021
In this week’s Moment of Clarity I share my thoughts on how seeing your business as a system can help you improve and grow your business.

About fifteen years ago I completely disassembled an old Corvette I bought in a fit of bad judgment at a swap meet. Every bolt. Every washer. Every piece of wire.
The Magic Marketing Bullet – revealed - June 9, 2021
For years now I’ve kept this highly guarded secret to myself because I didn’t want to let clients in on something that would surely render me useless to them. It’s not like I haven’t been asked a thousand times to reveal this secret – it comes up all the time in various forms but the essence of the question sounds like “What is The Magic Bullet marketing thing I can do to instantly make sales?” I know it is selfish of me to keep this magic to myself. A client who knew this sacred information has no need for the marketing and advertising industry. In fact, the Industry has kept this information locked up in secret, hidden file cabinets for years to ensure they have an unending stream of clients who will pay them to reveal bits and pieces of The Magic Bullet – but they never revealing the entire[…]
Eat Your Vegetables. - June 4, 2021
My friend Matt Shultz sums up marketing strategy thusly. Companies want to eat their dessert first. We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc. But nobody wants to eat their vegetables first. Marketing strategy is the vegetables.

And if you want a healthy sales program, you have to eat your vegetables.
B2B People, Read This Book - June 3, 2021
I recently dug this up from an old collection of books I keep for some reason although that reason has long escaped me. (I don’t remember setting out to be a library nor do I consider myself some kind of creepy bookworm. )

There are a number of books that have helped me sort out how B2B companies go-to-market and how marketing should work but Ogilvy On Advertising is easily one of the best.

Weekly Archive

June 7, 2021–June 13, 2021 (3)
May 31, 2021–June 6, 2021 (2)
May 24, 2021–May 30, 2021 (1)
May 17, 2021–May 23, 2021 (1)
May 10, 2021–May 16, 2021 (2)
April 19, 2021–April 25, 2021 (1)
November 30, 2020–December 6, 2020 (1)
August 17, 2020–August 23, 2020 (1)
April 13, 2020–April 19, 2020 (1)
December 30, 2019–January 5, 2020 (1)
December 23, 2019–December 29, 2019 (1)
May 13, 2019–May 19, 2019 (1)
December 17, 2018–December 23, 2018 (1)
August 6, 2018–August 12, 2018 (2)
July 9, 2018–July 15, 2018 (1)
April 2, 2018–April 8, 2018 (1)
March 26, 2018–April 1, 2018 (1)
November 6, 2017–November 12, 2017 (1)
October 2, 2017–October 8, 2017 (1)
June 12, 2017–June 18, 2017 (1)
April 3, 2017–April 9, 2017 (1)
March 6, 2017–March 12, 2017 (1)
October 3, 2016–October 9, 2016 (1)
November 9, 2015–November 15, 2015 (1)
August 24, 2015–August 30, 2015 (1)
July 20, 2015–July 26, 2015 (2)
June 15, 2015–June 21, 2015 (1)
June 1, 2015–June 7, 2015 (1)
May 25, 2015–May 31, 2015 (1)
May 18, 2015–May 24, 2015 (1)
May 4, 2015–May 10, 2015 (1)
March 30, 2015–April 5, 2015 (1)
March 23, 2015–March 29, 2015 (1)
March 16, 2015–March 22, 2015 (1)
March 9, 2015–March 15, 2015 (4)
February 23, 2015–March 1, 2015 (1)
February 16, 2015–February 22, 2015 (1)
February 9, 2015–February 15, 2015 (1)
January 19, 2015–January 25, 2015 (1)
January 12, 2015–January 18, 2015 (1)
December 8, 2014–December 14, 2014 (1)
November 17, 2014–November 23, 2014 (1)
November 3, 2014–November 9, 2014 (2)
October 27, 2014–November 2, 2014 (2)
October 20, 2014–October 26, 2014 (1)
October 13, 2014–October 19, 2014 (1)
September 29, 2014–October 5, 2014 (1)
September 22, 2014–September 28, 2014 (1)
September 1, 2014–September 7, 2014 (1)
November 26, 2012–December 2, 2012 (1)
February 20, 2012–February 26, 2012 (1)
January 23, 2012–January 29, 2012 (1)
January 2, 2012–January 8, 2012 (1)
October 3, 2011–October 9, 2011 (2)
August 8, 2011–August 14, 2011 (1)
July 25, 2011–July 31, 2011 (1)
July 4, 2011–July 10, 2011 (1)
February 14, 2011–February 20, 2011 (1)
January 10, 2011–January 16, 2011 (1)
November 15, 2010–November 21, 2010 (1)
April 26, 2010–May 2, 2010 (1)
April 5, 2010–April 11, 2010 (1)
March 15, 2010–March 21, 2010 (1)
March 8, 2010–March 14, 2010 (2)
March 1, 2010–March 7, 2010 (2)
February 1, 2010–February 7, 2010 (2)
January 11, 2010–January 17, 2010 (2)
January 4, 2010–January 10, 2010 (1)
December 28, 2009–January 3, 2010 (1)
December 28, 2009–January 3, 2010 (1)
December 14, 2009–December 20, 2009 (1)
December 7, 2009–December 13, 2009 (1)
November 30, 2009–December 6, 2009 (1)
November 23, 2009–November 29, 2009 (1)
November 16, 2009–November 22, 2009 (2)
November 9, 2009–November 15, 2009 (1)
November 2, 2009–November 8, 2009 (3)
September 7, 2009–September 13, 2009 (1)
May 18, 2009–May 24, 2009 (1)
May 11, 2009–May 17, 2009 (2)
April 6, 2009–April 12, 2009 (1)
February 9, 2009–February 15, 2009 (1)
January 19, 2009–January 25, 2009 (1)
January 5, 2009–January 11, 2009 (1)
December 29, 2008–January 4, 2009 (1)
December 8, 2008–December 14, 2008 (2)
December 1, 2008–December 7, 2008 (1)
October 13, 2008–October 19, 2008 (2)
October 6, 2008–October 12, 2008 (1)
September 15, 2008–September 21, 2008 (1)
September 8, 2008–September 14, 2008 (1)
August 25, 2008–August 31, 2008 (2)
August 4, 2008–August 10, 2008 (1)
July 28, 2008–August 3, 2008 (2)
July 21, 2008–July 27, 2008 (2)
July 14, 2008–July 20, 2008 (3)
July 7, 2008–July 13, 2008 (1)

Monthly Archive

Yearly Archive

2021 (10)
2020 (4)
2019 (2)
2018 (6)
2017 (5)
2016 (1)
2015 (21)
2014 (11)
2012 (4)
2011 (7)
2010 (14)
2009 (20)
2008 (19)

Pete Monfre is one of a rare breed of marketing people who understand how business works, because he has started and run several businesses, including a successful Marketing company. He is intensely focused on stated goals and brings a balance of creativity and sound business problem solving skills to every client situation. You can count on him to not only solve problems, but also identify and quantify problems while bringing solutions that actually work for the business. Pete has an uncanny ability to synthesize large amounts of complex information and break it down to actionable, achievable steps. Having worked with Pete in the past and recently hiring him for a large, complex project, I can recommend him without hesitation.

Bill Wimberley
Choctaw Nation of Oklahoma

“Clarity Marketing Support has a vast arsenal of talents and skills to draw upon in serving their clients. From my experience, they provide a unique mix of management expertise combined with the technical skills required to implement those goals. When you turn to Clarity for solving marketing or sales challenges, you can be assured that they will properly analyze and do just the right amount of research to find the problem and provide realistic solutions that simply work.”

Henry Novak
Law Offices of Henry Novak

I have found Clarity Marketing Support to be great with not only creative ideas but also deadlines and details. You don’t often see this in one package. I gave them the job to be the acting Marketing Manager for our company when I had to replace the incumbent. Pete acted as a member of my senior staff, and interacted with both our executives and outside contractors as if he were one of us. I would recommend Clarity Marketing Support without reservation for roles involving everything from strategy through to marketing implementation.

Joshua Konkle
Overtone Software