B2B Marketing Trends that will Rule 2018

Would 2018 be the year of innovative marketing? Well, just saying yes would be an understatement. This year also expected to be a promising year of better engagements with the audience and increased lead generation. But the critics have their worry hats on, wondering whether 2018 will also, be a year of fast-changing trends that will leave the marketers in a dizzy black hole writes Neel Sinha.

Since your time is already in high demand, it is important to focus your marketing efforts where they can make the biggest impact — the digital space. While it may not be feasible to try to compete in every aspect of the digital landscape, efforts should be focused on a few key areas where a small business can still gain an advantage over its larger competitors.

History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption.

“Clarity Marketing Support was hired to lead marketing when a management turnover occurred within the company. Clarity's team took great initiative in learning about our specific circumstances came up to speed very quickly. They worked really well with the team and met all deadlines presented to them including a trade show campaign with an extremely tight timeline.”

Bernie Baum
Schwarz Pharma

Pete Monfre is one of a rare breed of marketing people who understand how business works, because he has started and run several businesses, including a successful Marketing company. He is intensely focused on stated goals and brings a balance of creativity and sound business problem solving skills to every client situation. You can count on him to not only solve problems, but also identify and quantify problems while bringing solutions that actually work for the business. Pete has an uncanny ability to synthesize large amounts of complex information and break it down to actionable, achievable steps. Having worked with Pete in the past and recently hiring him for a large, complex project, I can recommend him without hesitation.

Bill Wimberley
Choctaw Nation of Oklahoma

“Pete has taught me a much more effective way to develop sales and has been invaluable in continually providing me with advice in my sales and marketing efforts.”

Robert Guild

Clarity Marketing Support

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