It is amazing to me how much the world has polluted the meaning of “Marketing”. I recently found a web site that offered 70 definitions of marketing. I have some good news for you. It’s way simpler than that. “Marketing” is a decision making process. Nothing more. Nothing less. You end up with a plan, but the plan isn’t the point. It’s going through the process that counts. In this Moment of Clarity, I elaborate on this foundational concept and show how it parallels with how you already make decisions in your business.Read More »
I was sitting in a meeting the other day with a marketing manager. At the beginning of the meeting she stated that the goal of the process we were going to undertake was to “think outside the box”. This well-worn cliché used to refer to looking at a problem from a new perspective without preconceptions – i.e., using lateral thought processes to arrive at a solution to a problem.Read More »
I was having a great conversation with a very cool business woman the other day and she used a term I had never heard before, “moderate failure”.
We were talking about a business that is failing so gradually it doesn’t even know it’s happening. This “moderate failure” is often a result of poor or inconsistent marketing practices where the business seems to be performing acceptably but the reality is that the company’s growth rate is insufficient to provide long-term profitability and battle natural customer attrition.Read More »
In the marketing industry, perhaps more than any other industry, buzz words have taken over real words and concepts and turned them into meaningless jargon. In this free Special Report I show you how to create and manage the number one factor customers use to choose one product/service over another.Read More »
Use this guide to identify where you are now, where you’re going and what to do every step of the way from a marketing perspective. Free Special Report DownloadRead More »