The “Pay it Forward” approach to business. A powerful marketing tool.

As my 29th year in the marketing business wraps up, I felt compelled to share a philosophy of doing business that might shock you. In fact, revealing my enthusiasm for this approach may make me look like a kook or worse. I call it the Pay it Forward (PIF) approach.

What prompts me to write this article is a reoccurring circumstance that leaves me befuddled. I find myself attempting to explain to people that I’m willing to help them in some way just because I like their product or perhaps I am inspired by their story. I don’t assume that I can help or that I’m some sort of omnipotent business savant – I just offer to help if I can. Call me kooky.

As a purveyor of PIF, I expect nothing in return for making introductions, sharing knowledge or supporting their endeavor. This lack of expectation is a challenge for many people in business that are conditioned to look for the “catch” or the sales pitch. When they find none, they pass on the opportunity because it sounds too good to be true.

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Grandpa Monfre’s Rules for a Happy, Prosperous and Rewarding Life

This was written by my father in June of 2014 and distributed to his grandchildren. To all my Grandchildren; Here are my wonderful rules of life, that if applied each and every day, will help you grow into valued member of society, and a person of great integrity.  Rules are NOT listed in order of importance. The world and it’s people owe you nothing. You get what you work for. Mom and Dad provided for your housing, food, security and emotional well being for all these years, and when you reach the age of majority (18) it is time for you to start to look to yourself for successes. Facts do not cease to exist, because they are ignored. Debt and credit cards rob you of your freedoms. Never speak ill of others. If you can’t say something nice, say nothing at all. Do not be a gossip. You demean[…]

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