On this episode I talk to Dennis Madden about transmissions, books and the common traits growth businesses share.
“Sales oriented executives (including CEO’s) live in a constant state of paranoia and anxiety that marketing is wasting the company’s time and money. Marketers, at all levels, live in a constant state of paranoia and anxiety that their shit does not work and/or the people, product, services they are supporting has unrealistic expectations”
In today’s podcast I’m exposing the underbelly of the marketing industry. My goal is to help you avoid making these mistakes and how to spot a beginner consultant.
When it comes to hiring an agency, advisor or consultant experience and expertise is what counts. Over the past few years I’ve seen a tidal wave of people putting up a shingle and proclaiming themselves a “marketing agency”.