The Sustainable Sales Pipeline™ A proven method for inbound marketing lead generation.
How many times have you said “We do great when we get in front of the right people. We just need to get in front of more of them.”?
Every business must attract and convert customers to survive and thrive. That is obvious. Exactly how to do this in a sustainable, predictable way is not nearly as intuitive.
Reaching buyers is a highly complex endeavor in today’s super connected world.
On one hand, it’s easier than ever to get the word out about your products or services. On the other, converting prospects to buyers is more complex than ever. To leverage this brave new world of big data, connectivity and technology you need a systems engineering approach to lead generation.
The ‘ol “Let’s try some stuff and see what sticks..” approach simply won’t cut it.
You need a system. We have one.
Over the last three decades, we have been perfecting a systematic approach to inbound lead generation that delivers more of the right opportunities small and growing B2B clients around the world. We’ve worked with household names and lesser known, established companies to feed the top of the pipeline with qualified opportunities, build resonate brands and improve sales processes.
We call it The Sustainable Sales Pipeline™.
Our system turns the old fashioned sales funnel upside down. Instead of a passive receptacle for leads, it becomes a powerful vacuum; pulling qualified prospects in and converting them into customers.
- Are you worried you are not seeing enough of the right opportunities for your business?
- Are you unhappy with the quality of “leads” you are receiving?
- Are you concerned that growth lagging behind your plan or you’ve hit a plateau?
- Are you frustrated with wasting money on tactics that simply don’t work?
This might be your answer.
In this paper, I show you the five basic steps to create an Opportunity Engine that delivers a steady stream of the right opportunities for your business.
Download my free primer. I’ll reveal the five steps to building a sustainable sales pipeline for your company.
We’ll show you how to:
- Make your pipeline more predictable and sustainable
- Get the right information to tip the scales in your favor
- Lower the cost of customer acquisition
- Measure your return on investment in marketing and sales
- The number one secret to marketing success
- And much more
We’ve met hundreds of clients and prospects that told me stories of many failed marketing attempts. They were frustrated, and I don’t blame them. They knew there were things they could do to drive more business if they could just get it right. If they could hire the right people, build the right team and choose the right tactics they could bring in customers. But time and again, results were disappointing and money was wasted.
We have discovered the single point of failure in marketing and sales programs.
The single most common reason for failure to thrive is that none of these companies thought about “marketing and sales” as a system. “Marketing” was a series of “creative” projects, brainstorming sessions and shoot from the hip bravado. Unlike finance, operations or manufacturing, “marketing” had no specific process to create value for the company. These were very smart people that built successful companies.
They just didn’t know what they didn’t know.
That’s why we created The Sustainable Sales Pipeline™. We have found every business problem can be traced back to a process problem. Marketing and sales is no different. It’s a process that is simpler than you think and scalable to work for any company. We want to share this process with you so you can make better marketing decisions and start growing your business.
This is our way of delivering value to you – whether you choose to work with us or not, you’ll have the answers you need to make marketing work.
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