Free Report: The Sustainable Pipeline™
How many times have you said “We do great when we get in front of the right people. We just need to get in front of more of them.”?
Every business must attract and convert customers to survive and thrive. That is obvious. Exactly how to do this in a sustainable, predictable way is not nearly as intuitive.
In the good old days when there were only three channels, a company or brand would simply run a television ad and customers would rain down.
Those days are gone for good. Today’s market landscape is complex and multi-faceted.
On one hand, it’s easier than ever to get the word out about your products or services. On the other, converting prospects to buyers takes a coordinated effort to build momentum and leverage this brave new world of big data, connectivity and competition.
The ‘ol “Let’s try some stuff and see what sticks..” approach simply won’t cut it. You need a system.
Over the last three decades, I’ve been perfecting a systematic approach to lead generation that is scalable, efficient and effective. I call it The Sustainable Sales Pipeline™. My clients call it money in the bank.
The Sustainable Pipeline™ turns the old fashioned sales funnel upside down. Instead of a passive receptacle for leads, it becomes a powerful vacuum; pulling qualified prospects in and systematically shepherding them through a logical sales process to the close.
- Are you not seeing enough of the right opportunities for your business?
- Are you not satisfied with the quality of leads you are receiving?
- Is your growth lagging behind your plan?
We build highly automated Opportunity Engines for clients that lower the cost of customer acquisition and increase deal flow and close rate.
Download my free primer that reveals the five steps to building a sustainable sales pipeline for your company and case studies of what’s worked for other companies.
In this high level overview, I reveal the five steps any business can take to to energize sales and how to:
- Continuously stay in front of more prospects
- Use incentives to boost response rates
- Leverage your knowledge to tip the scales in your favor
- Where to look for market intelligence and competitive information
- And much more.
I’ll show you how an industrial manufacturer increased conversion by over 3000% and how an accounting firm used our principles to improve their close rate by 60%.