Podcast: How SPAM is killing two primary tactics in lead generation. Part 1
There is no need to panic just yet, but in my debut podcast, I talk about how the sales and marketing landscape is changing and how SPAM is slowly killing email and phone cold calls.
In this two part podcast, I outline the negative impact SPAM is having on two crucial tactics for B2B sales and marketing professionals. In part 2, I’ll share some strategies to offset the damage of the impending Flaming Meteor Apocalypse.