Help a Start-up Become the Biggest Retailer in its Market
About the Client
Founded in 1999, BuyCostumes.com has grown to become the #1 on-line Halloween costume and accessory retailer this side of Transylvania. Actually, we’re the #1 on-line costume retailer anywhere, since we sell costumes for kids and adults (dogs, too), for year-round fun, not just Halloween.
Clarity conducted customer and competitive research to uncover critical buying habits, preferences and attitudes. From this data we developed a complete marketing and branding strategy that included corporate identity, positioning, advertising (traditional and on-line), public relations, budgets and more. Finally, Clarity’s Interactive development team developed the company’s extensive e-commerce site.