Planning, research and trusted advice for 30 years
Invigorate Distributors for Mfg of Industrial Controls
About the Client
Cutler-Hammer products provide the automotive, electrical, retail and truck industries with flexible, reliable products to keep their PowerChain (TM) moving.
Differentiate a new line of intelligent controls and re-engage with distribution network
Clarity's Solution
Clarity worked the client and its agency to create a sales campaign to inspire and support the company’s national sales force and dealer network. Clarity interviewed sales representatives and dealers to uncover value drivers, competitive information and other critical intelligence.
Client Outcome
Clarity produced a promotional strategy to refresh the company’s positioning, motivate dealers to specify its products over competing interests which led to an increase in top line revenue of 123%.
