Utility Company increases revenues 30%

We Energies is the trade name of Wisconsin Electric Power Co. and Wisconsin Gas LLC, principal utility subsidiaries of Wisconsin Energy Corporation.

Client Challenge
This major Wisconsin utility needed educate, inform and convince customers to choose natural gas over electricity.
Clarity's Solution
Clarity developed a targeted database marketing program to position the client's offering as a superior value for commercial customers.
Client Outcome
In the first six months of implementing the strategy, the client saw an increase in natural gas usage among commercial customers of over 30%.

Clarity Marketing Support