Turning up the Heat for Utility Company About the Client We Energies is the trade name of Wisconsin Electric Power Co. and Wisconsin Gas LLC, principal utility subsidiaries of Wisconsin Energy Corporation. Tweet Share 0 Reddit +1 LinkedIn 0 Highlights Client Challenge This major Wisconsin utility needed educate, inform and convince customers to choose natural gas over electricity. Clarity's Solution Clarity developed a targeted database marketing program to position the client's offering as a superior value for commercial customers. Client Outcome In the first six months of implementing the strategy, the client saw an increase in natural gas usage among commercial customers of over 30%. Related Items Told The Truth to Save Over $1.2m
