Marketing Plans and Facilitation

Clarity Marketing Support works with client teams and leadership to quickly and efficiently develop marketing plans focused on lead generation for B2B clients. Our Marketing Action Planning System™ (MAPS) has been implemented thousands of times for hundreds of clients.

You don’t need to figure out everything before you talk to us. Our process takes that burden off of your team’s shoulders. Together, we will quickly determine what is working, what is not and deliver a clear path to sustainable growth.

Scattered, unfocused marketing is doomed to fail.  Everything starts with a plan.

We know that “plan” is a four letter word for growing companies. We take the pain and hassle out of the process using our proprietary rapid planning framework we call MAPS. Our approach is based on the work of Peter Drucker and has been refined over the course of three decades, delivering returns to large and small clients. Our lean methods bring teams together in a compressed period of time to quickly determine how to attract and win more than your fair share of deals.

It’s not the plan, it’s the journey.

Our approach results in a living document to guide the process of implementation on a month by month basis. The power of the process is in the process itself – not in the resulting document. Our seasoned team of marketers will facilitate your leadership, marketing and sales teams to quickly uncover the missing key to the next level of demand generation. Our approach is inclusive and we leave no stone unturned to find what works fast.

The Marketing Action Planning System is simple and fast.

  • First, we send the MAPS questionnaire to get the basics.
  • Then, we review your current and past marketing materials (plans, research, marketing materials, sales decks, email campaigns, advertising, etc.).
  • Next, we schedule a 2-3 team workshop where we’ll facilitate an intense, inclusive discussion of what’s worked, what hasn’t worked, and more. We often meet with leadership, sales teams and marketing teams separately to encourage a free exchange of ideas.
  • Once our strategy sessions are complete we deliver specific, written recommendations you can use immediately to move forward. With or without us.

How long does it take?

Typically it takes 60 days to complete the process. Some clients can move faster and others take longer. We do our best to make it easy for your team to collaborate with minimal disruption to workloads. In some cases, we host off-site sessions to minimize distractions. We ask lots of questions, stroke our beards, take lots of notes and guide the conversations to stay focused on what counts. MAPS is lean, fast and systematic. We look at the entire company to understand what makes it tick and to discover hidden issues that are blocking growth.