Marketing people and agencies have a HUGE problem. Their approval rating is lower than Joe Biden’s (actually, lower than ANY president in history, airlines, home internet providers and my Aunt Mary’s meatloaf.) According to Harvard Review, 80% of CEO’s don’t trust marketers.
Today we are asking Paul Fioravanti to help us understand what’s going on here and how marketing agencies and related service business can build credibility and trust with client leadership. We’ll answer these burning questions and more:
Is there a trust issue with CEO’s?
Does the marketing industry have a credibility problem? If so, why do you think that is?
What are CEO’s looking for from CMO’s (or marketers in general)
What advice would you give to agencies (of all kinds)
The High Value Advisor Cohort recently sold out. We are setting the dates for the next cohort and those on the waiting list will be notified in advance once new dates are set. In the event of a cancellation for the current cohort, we will reach out in order of sign-up. We apologize for any inconvenience.
We’ll never share your information nor spam you.
This document will show you a detailed outline of the program, the tools and resources you receive and a code to receive 25% off when you enroll.
We’ll never share your information nor spam you.
