Marketing people and agencies have a HUGE problem. Their approval rating is lower than Joe Biden’s (actually, lower than ANY president in history, airlines, home internet providers and my Aunt Mary’s meatloaf.) According to Harvard Review, 80% of CEO’s don’t trust marketers.
Today we are asking Paul Fioravanti to help us understand what’s going on here and how marketing agencies and related service business can build credibility and trust with client leadership. We’ll answer these burning questions and more:
Is there a trust issue with CEO’s?
Does the marketing industry have a credibility problem? If so, why do you think that is?
What are CEO’s looking for from CMO’s (or marketers in general)
What advice would you give to agencies (of all kinds)