This common sense tactic seems to be lost over time but it really makes the difference between failure and success when it comes to both sales and marketing.
Simply put, you need to talk to your customers. But if you don’t do it right, it will be a waste of time. Or worse, you’ll get data that leads to making the wrong decisions.
In Episode 109, I’m interrogating my co-host Bill Lowell about how to correctly survey customers to get insights straight from the horses mouth.
OLD SCHOOL HACK REVEALED
STRAIGHT FROM THE HORSES MOUTH
KEYS TO SUCCESS
INFORMATION ≠ INTELLIGENCE
TYPES OF CUSTOMER RESEARCH
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