Net Promoter Score – Vanity Metric or Powerful Tool?
Today we are talking to Amy Erato of WE Benefits about the sometimes controversial Net Promoter Score (NPS) – what it is, how to
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Today we are talking to Amy Erato of WE Benefits about the sometimes controversial Net Promoter Score (NPS) – what it is, how to
Every Thursday at 11am central, Bill Lowell and Pete Monfre Tell The Truth About Marketing. In this ‘cast Bill Lowell and I discuss one
This week’s podcast shares how to properly leverage subject matter experts or “consultants”. Too often clients unknowingly sabotage themselves with regard to deriving value
66% of CEO’s report they struggle with imposter syndrome. In this podcast, we discuss the intersection of thought leadership and it’s natural kryptonite
This episode explains probably the absolute biggest concept that you must understand to have a growth company. And it’s the most misunderstood
Not this sh!t again. I swear this get’s asked every six months by the industry rags. Has the “Lean Start Up” model of fail fast
UH-OH. We are ruffling some feathers today talking about the dumbest, most vapid, lame brained, AND MOST COMMON boondoggles we see over and over
It’s always a good idea to talk to customers, get feedback, etc. but they don’t want to hurt your feelings so they withhold
Today Bill Lowell and I discuss Relationship Marketing. I can’t count the number of times I’ve heard somebody say, “Marketing doesn’t work for
Today we take a critical look at the future of Artificial Intelligence in sales and marketing. Our guest is Bill Leake with
In this podcast I’m telling the truth about nasty networkers – the folks you hide from and mock behind their backs. My
What separates “low price leaders from premium priced companies in the same business? How is it that one company fights constant price
Gartner Research paints an ugly picture of the marketing industry in a recent study. Of the marketing leaders they surveyed only 11% were “satisfied
In this podcast I put it all out there. I was reading some posts this morning on LinkedIn concerning marketing. As everyone
Are your marketing people just trying to appease you? I’m blowing the lid of “yes men” in the marketing industry and why you