In an ideal world, sales teams and marketing folks should be best buddies. It is not uncommon for sales and marketing departments to have divergent agendas. This can range from teams that simply argue over details to outright hostility.
In today’s podcast I expose a common practice that is a major cause of marketing failure among B2B companies. This practice
I’m a huge believer in polling your customers to uncover key insights into how they buy, what they think of my clients, how they evaluate
I hate talking about this topic because it always sounds like I’m saying “Everyone else is a rip off artist except us…” but we
A couple of weeks ago a client asked “Why should we worry about being different? How does that connect to revenue?” Now if
Today’s topic is about marketing research, another in our dirty words series. Speaking from the marketing industry perspective we need good research
Today I’m sharing what we call our EICP or Enhanced Ideal Customer Profile. Most people are familiar with the concept of the Ideal Client
Today I’m going to talk about probably the most common ways business owners absolutely hose themselves when it comes to marketing. We call
The period of discovery is where you assess where you are, what’s working, what’s not working, your metrics, message and methods – it’s
“Only 11% of marketing managers are satisfied with their marketing efforts” says Gartner. I know why. Too many smart, capable marketers and executives
This show is rated MA for mature themes, language, violence and implied nudity. Viewer discretion is advised. There are some nasty words you occasionally hear
Today my guest is Frank Gustafson with Strategic Training Partners. We are talking about the things sales people do to screw themselves and how marketing
On this episode I talk to Dennis Madden about transmissions, books and the common traits growth businesses share.
In this post I tear apart just one of the thousands of terrible email pitches I receive each month. This is a lesson in how not to do outbound email.
“Sales oriented executives (including CEO’s) live in a constant state of paranoia and anxiety that marketing is wasting the company’s time and money. Marketers, at all levels, live in a constant state of paranoia and anxiety that their shit does not work and/or the people, product, services they are supporting has unrealistic expectations”