A Moment of Clarity
5 Red Flags That Show Your Sales Process Sucks
After 30 years of working with clients to solve problems that are killing their revenues and profits, I’ve identified a number of red flags that tell me loud and clear something is wrong with how that client is selling. The good news it isn’t hard to fix.
Read More »Scott Ingram on Attributes of Top Performing Sales Teams
In this episode I talk to Scott Ingram who has a podcast and book only interview people in the top 1% sales professionals in giant companies. We talk about the most common mistakes all companies make and smash some myths that might be holding you back.
Read More »Nobody cares about you.
In this Smash Podcast I tell you the cold hard truth about prospects that you need to accept so you can start reaching them with more relevant messages and calls to action that actually work.
Read More »Podcast: Part Two, overcoming the decline of email and cold calling
In my last podcast, I talked about the decline of email and phone-based cold calling. In this follow-up I give a few solutions.
Read More »Podcast: How SPAM is killing two primary tactics in lead generation. Part 1
There is no need to panic just yet, but in my debut podcast, I talk about how the sales and marketing landscape is changing and how SPAM is slowly killing email and phone cold calls.
Read More »Getting Unstuck In Sales and Marketing
Too many companies get stuck when it comes to sales and marketing initiatives from analysis paralysis. The trouble is that they are trying to make decisions outside of their core expertise and it costs thousands in lost time, endless meetings and late or non-existent execution. Here I discuss the issue and offer solutions.
Read More »Mobile marketing trends: Win on Google page one with Universal Search
Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestions, according to new research.
Read More »B2B Marketing Trends that will Rule 2018
Would 2018 be the year of innovative marketing? Well, just saying yes would be an understatement. This year also expected to be a promising year of better engagements with the audience and increased lead generation. But the critics have their worry hats on, wondering whether 2018 will also, be a year of fast-changing trends that will leave the marketers in a dizzy black hole writes Neel Sinha.
Read More »A Digital Marketing Survival Guide For Small Businesses
Since your time is already in high demand, it is important to focus your marketing efforts where they can make the biggest impact — the digital space. While it may not be feasible to try to compete in every aspect of the digital landscape, efforts should be focused on a few key areas where a small business can still gain an advantage over its larger competitors.
Read More »LinkedIn Goes All-In on B2B Video
A really good development from LinkedIn for advertisers. We think it was one of the key missing links from the platform.
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