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The Way Not To Sell

In this post I tear apart just one of the thousands of terrible email pitches I receive each month. This is a lesson in how not to do outbound email.

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CEOs Live in a State of Paranoia that Marketing is Wasting Money

“Sales oriented executives (including CEO’s) live in a constant state of paranoia and anxiety that marketing is wasting the company’s time and money. Marketers, at all levels, live in a constant state of paranoia and anxiety that their shit does not work and/or the people, product, services they are supporting has unrealistic expectations”

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