On this episode I talk to Dennis Madden about transmissions, books and the common traits growth businesses share.
“Sales oriented executives (including CEO’s) live in a constant state of paranoia and anxiety that marketing is wasting the company’s time and money. Marketers, at all levels, live in a constant state of paranoia and anxiety that their shit does not work and/or the people, product, services they are supporting has unrealistic expectations”
In today’s podcast I’m exposing the underbelly of the marketing industry. My goal is to help you avoid making these mistakes and how to spot a beginner consultant.
When it comes to hiring an agency, advisor or consultant experience and expertise is what counts. Over the past few years I’ve seen a tidal wave of people putting up a shingle and proclaiming themselves a “marketing agency”.
Since I’m constantly tinkering with social media to make it perform better, on a lark I decided to change the title by adding two words
The ancient war-master Sun Tzu said it best – if you are putting tactics before strategy, you will lose every time. It’s a classic “cart
In this weeks Live LinkedIn podcast I talk about the game-changing book by Al Ries and Jack Trout called “The 22 Immutable Laws of Marketing”
I cover a few of my favorite laws and address a viewers question about getting fired by their agency.
My friend Matt Shultz sums up marketing strategy thusly.
Everyone wants to eat their dessert first.
We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc.
But nobody wants to eat their vegetables.
Marketing strategy is the vegetables.
If you want a healthy sales program, you have to eat your vegetables.