A Moment of Clarity
Hoo Boy! We raise the tough question about measuring the success of sales and/or marketing programs.
Are you measuring the wrong things?Read More »
In this new episode of my podcast Monfre and Myers Tell the Truth we crack LinkedIn wide open and make the case that, if you are a B2B company using LinkedIn to prospect, you are probably doing it wrong.Read More »
Since I’m constantly tinkering with social media to make it perform better, on a lark I decided to change the title by adding two words on June 5, 2021. As I write this post, the video below has 195, 473 views – 181K of those views in seven days. It is averaging about 27K views a day.Read More »
In this week’s Moment of Clarity I share my thoughts on how seeing your business as a system can help you improve and grow your business.
About fifteen years ago I completely disassembled an old Corvette I bought in a fit of bad judgment at a swap meet. Every bolt. Every washer. Every piece of wire.Read More »
For years now I’ve kept this highly guarded secret to myself because I didn’t want to let clients in on something that would surely render me useless to them. It’s not like I haven’t been asked a thousand times to reveal this secret – it comes up all the time in various forms but the essence of the question sounds like “What is The Magic Bullet marketing thing I can do to instantly make sales?”Read More »
My friend Matt Shultz sums up marketing strategy thusly. Companies want to eat their dessert first. We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc. But nobody wants to eat their vegetables first. Marketing strategy is the vegetables.
And if you want a healthy sales program, you have to eat your vegetables.Read More »
I recently dug this up from an old collection of books I keep for some reason although that reason has long escaped me. (I don’t remember setting out to be a library nor do I consider myself some kind of creepy bookworm. )
There are a number of books that have helped me sort out how B2B companies go-to-market and how marketing should work but Ogilvy On Advertising is easily one of the best.Read More »
A quick review of one of my favorite books, “Blue Ocean Strategy”. We’re going to need a bigger boat…Read More »
Physics dictates that you can’t be in two places at the same time. With all due respect to Mr. Einstein, I disagree. When it comes to marketing, omnipresence is a worthy and achievable goal. In fact, being everywhere is easier and less expensive than you think. I hope it seems obvious why you would want to be everywhere. Familiarity is a powerful force when it comes to marketing and sales. Sometimes this is referred to as “top of mind” – the first option someone thinks of when they have a need. When a company or brand is familiar, this often equates to credibility and the idea that “they must be good, I hear about them all the time.”Read More »
After 30 years of working with clients to solve problems that are killing their revenues and profits, I’ve identified a number of red flags that tell me loud and clear something is wrong with how that client is selling. The good news it isn’t hard to fix.Read More »