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Today we have a guest who is asking the eternal question marketers face every day: W.T.F.
This week I sat down with Tim Kilroy, a straight-talking expert who’s helped hundreds of marketing firms and agencies grow by thinking differently about how they sell, who they serve, and what they stand for.
We got into:
The broken state of client acquisition
Why trust is so low in the marketing world
What he thinks of the new class of gurus
What it means to sell expertise
And more
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