B2B marketing
Podcast: Part Two, overcoming the decline of email and cold calling
In my last podcast, I talked about the decline of email and phone-based cold calling. In this follow-up I give a few solutions.
Read More »Podcast: How SPAM is killing two primary tactics in lead generation. Part 1
There is no need to panic just yet, but in my debut podcast, I talk about how the sales and marketing landscape is changing and how SPAM is slowly killing email and phone cold calls.
Read More »B2B Marketing Trends that will Rule 2018
Would 2018 be the year of innovative marketing? Well, just saying yes would be an understatement. This year also expected to be a promising year of better engagements with the audience and increased lead generation. But the critics have their worry hats on, wondering whether 2018 will also, be a year of fast-changing trends that will leave the marketers in a dizzy black hole writes Neel Sinha.
Read More »LinkedIn Goes All-In on B2B Video
A really good development from LinkedIn for advertisers. We think it was one of the key missing links from the platform.
Read More »What Is The Future Of Digital Marketing?
History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption.
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