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QubicaAMF is the world’s leading manufacturer and marketer of bowling and mini bowling products, offering a complete line of high-quality, innovative solutions for new and existing bowling and entertainment centers.
QubicaAMF was fighting a more sophisticated competitor that was rapidly eroding sales, and they wanted to know more about this competitor’s tactics, message, and products.
Clarity Marketing Support performed extensive competitive intelligence including attending trade events, talking to customers and reviewing online databases. We pored over press releases and talked to industry experts to paint a complete picture of how the competitor was outperforming our client and made recommendations to improve.
Our intelligence was central in helping the company reclaim over 15 points in market share within twelve months. We also worked with the company’s internal team to update the client’s GTM strategy based on our customer and competitive intelligence.