kick ass marketing

Creativity: Thy Name is Powerhouse

I get a lot of promotional emails in my inbox. I know, you’re stunned. You know the kind – “We are the best.” “You can’t survive without us.” “Viagra!”. Like you, I’m like a ninja with the delete key, tossing these zero value missives into the trash can like Rosie O’Donnell tosses cheeseburgers down her gullet. But today, some of my faith in the power of email was restored! My friends over at Powerhouse Animation poked my brain with a delightful, hilarious, snide and perfectly executed little promo that shows what can be done with the medium – and reminds us that we shouldn’t take ourselves (or our marketing) too seriously. We need to have some fun. Push it a little. And seriously kick ass when it comes to execution.

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