Marketing Planning

Nobody cares about you.

In this Smash Podcast I tell you the cold hard truth about prospects that you need to accept so you can start reaching them with more relevant messages and calls to action that actually work.

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How to waste money on advertising

What can I say? I saw a good sized print ad in the local paper. It was totally wrong headed. It was fluffy. Its voluminous size dwarfed by its sheer misunderstanding of how to make advertising work.

How could I not make fun of it?

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I Love it When a Plan Comes Together

I received a very interesting call last week from a friend and client I worked with almost two decades ago. You’ll love this story of success and I’m super proud to be a small part of his success.

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Your Business is a System

In this week’s Moment of Clarity I share my thoughts on how seeing your business as a system can help you improve and grow your business.

About ten years ago I completely disassembled an old Corvette I bought in a fit of bad judgment at a swap meet. Every bolt. Every washer. Every piece of wire.

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