Marketing Planning

Nobody cares about you.

In this Smash Podcast I tell you the cold hard truth about prospects that you need to accept so you can start reaching them with more relevant messages and calls to action that actually work.

Forget about those binders full of data. Focus on the journey to get the real value of planning. This week’s Moment of Clarity is a humdinger if I do say so myself.

The frog sitting in the well sees only the well while the frog sitting on top of the well sees the entire world.

What can I say? I saw a good sized print ad in the local paper. It was totally wrong headed. It was fluffy. Its voluminous size dwarfed by its sheer misunderstanding of how to make advertising work.

How could I not make fun of it?

I received a very interesting call last week from a friend and client I worked with almost two decades ago. You’ll love this story of success and I’m super proud to be a small part of his success.

In this Moment of Clarity I compare the parallels of training service dogs and marketing. In both disciplines, consistency and the use of incentives or “rewards” drives results.

In this week’s Moment of Clarity I share my thoughts on how seeing your business as a system can help you improve and grow your business.

About ten years ago I completely disassembled an old Corvette I bought in a fit of bad judgment at a swap meet. Every bolt. Every washer. Every piece of wire.

In this week’s moment of Clarity I share some brain science and elaborate on how to get people’s attention with your marketing efforts.
I also make fun of hipsters. Win/win.

What happens when my client’s customers tell me my client is a dick? Find out in this week’s Moment of Clarity.

Here’s a few quick facts about the mysterious Twitterverse. Feel free to tweet about it.

“Pete has taught me a much more effective way to develop sales and has been invaluable in continually providing me with advice in my sales and marketing efforts.”

Robert Guild

“Clarity Marketing Support has a vast arsenal of talents and skills to draw upon in serving their clients. From my experience, they provide a unique mix of management expertise combined with the technical skills required to implement those goals. When you turn to Clarity for solving marketing or sales challenges, you can be assured that they will properly analyze and do just the right amount of research to find the problem and provide realistic solutions that simply work.”

Henry Novak
Law Offices of Henry Novak

“I met with Pete and instantly felt very comfortable with his approach and impressed with his background and the services that he and his team could offer. Clarity’s work has been very well received in the field by our sales team. If you are looking for a marketing partner with solid skills, that is a pleasure to work with and produces high quality work; then I would highly recommend Clarity Marketing Support.”

Bob Shallhorn
Emageon

Clarity Marketing Support

Sales and Marketing Turnaround Experts

Marketing Planning

Nobody cares about you.

It’s Not the Plan. It’s the Journey.

Get out of the bubble. Look outside the company to set an effective marketing plan.

How to waste money on advertising

I Love it When a Plan Comes Together

Shaping Prospect Behavior and The Art of the Reward

Your Business is a System

Meet Jon. The Brain’s Gatekeeper.

Brutal Transparency