monfre

Your Business is a System

In this week’s Moment of Clarity I share my thoughts on how seeing your business as a system can help you improve and grow your business.

About ten years ago I completely disassembled an old Corvette I bought in a fit of bad judgment at a swap meet. Every bolt. Every washer. Every piece of wire.

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Grandpa Monfre’s Rules for a Happy, Prosperous and Rewarding Life

This was written by my father in June of 2014 and distributed to his grandchildren. To all my Grandchildren; Here are my wonderful rules of life, that if applied each and every day, will help you grow into valued member of society, and a person of great integrity.  Rules are NOT listed in order of importance. The world and it’s people owe you nothing. You get what you work for. Mom and Dad provided for your housing, food, security and emotional well being for all these years, and when you reach the age of majority (18) it is time for you to start to look to yourself for successes. Facts do not cease to exist, because they are ignored. Debt and credit cards rob you of your freedoms. Never speak ill of others. If you can’t say something nice, say nothing at all. Do not be a gossip. You demean[…]

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Nasty Networker – “Vomitous from the mouth”

This is a great article by a friend of mine – Recently I asked my network through LinkedIn: “What are the visible attributes of a ‘Nasty Networker?’” I’ve boiled the answers down into some common categories ranked by the frequency of their appearance Signs of a Nasty Networker Selfish. Not interested in helping others. Doesn’t ask questions. Talks too much. Bashes or otherwise acts inappropriately towards competitors. Uses high pressure and other bad sales techniques. Abuses contact information. Sends spam and other unwanted communication. Ignores business card etiquette. Social climber. Always looking for somebody better to talk to. Not open. Naive and needs education (about proper networking). More interested in the quantity of connections, not their quality. Disrespectful. In the end I think that “Nasty Networking” is driven primarily by either naivete or desperation. I saw a quote recently that suggested that the selfish type of taker networking is not[…]

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What Music taught me about Business. Part 2

Click here for Part One The Power of Publicity One of the most useful skills I acquired in the music business is how to work with editors and reporters. I learned that you cannot trick or fool these folks. They are smarter than you and me. They’ve heard it all before. I learned to bring them good stories that fit their mission and publications. When they called me I always made time to talk to them. We also made sure all of the appropriate reporters and editors were on our comp list and had a tab at the bar. I wanted them to have a great experience at my show and I delivered on this promise. The result was a series of mentions and features about the band and our recordings. Each time an article was published, we instantly saw a surge in the audience and more importantly, merchandise and[…]

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