music and business

What Music taught me about Business Part. One

As I look back almost two decades of helping companies grow, I amazed by how much I’ve learned from the experience. I was first exposed to marketing and sales in a very unorthodox way: my first job was as a professional musician. At the time, I wasn’t thinking about sales processes and marketing communication, I was simply looking for a way to meet girls and get paid. Performing music paid for my college tuition and helped my launch my first company – a marketing firm that grew from nothing to over three million dollars in revenue. Of course I’ve learned an equal amount from mentors and clients over the years but the music business unexpectedly gave me the tools to succeed. Leadership I discovered early on that if I was going to benefit from the joy of performing music, I singularly needed to make it happen. I had to take[…]

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