negotiation

What Music taught me about Business. Part 2

Click here for Part One The Power of Publicity One of the most useful skills I acquired in the music business is how to work with editors and reporters. I learned that you cannot trick or fool these folks. They are smarter than you and me. They’ve heard it all before. I learned to bring them good stories that fit their mission and publications. When they called me I always made time to talk to them. We also made sure all of the appropriate reporters and editors were on our comp list and had a tab at the bar. I wanted them to have a great experience at my show and I delivered on this promise. The result was a series of mentions and features about the band and our recordings. Each time an article was published, we instantly saw a surge in the audience and more importantly, merchandise and[…]

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