perception

Hitler’s Moustache

I recently shaved off my goatee due to a terrible shaving accident. I was able to salvage a reasonable “jazz dot” from the remains of my facial manhood. (You may know this type of facial hair as an “imperial”, “royale”, “soul patch” or “nubbin”). So what does this somewhat personal information have to do with marketing? Hang in there while I spin another fascinating and insightful yarn. My “jazz dot” is my personal homage to my former life as a touring blues musician. It also is a nod to to some of my favorite musicians. What I didn’t know was that this style of facial hair was historically worn by French officers as a badge or adornment of military rank or status (thank you wikipedia). However, last week a 10 year old kid in my neighborhood looked at my fabulous soul patch and said, “You have Hitler’s moustache but it’s[…]

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