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QuadTech, Inc. is a worldwide leader in the design and manufacture of control systems that help commercial, newspaper, packaging, and publication gravure printers improve their performance, productivity, and profitability.
This manufacturer needed to reposition itself as a high technology company and leader in its field. The company wanted to unveil the new strategy at a major, international trade show on a very tight deadline.
Clarity produced a positioning and lead generation strategy that utilized sales materials, direct mail, and an online promotional campaign to increase traffic to the company’s website, trade show booths, and provide an ongoing stream of qualified leads.
We provided print design, web development, photography, video production, trade show support and advisory services.
Our work generated more leads, and ultimately more sales, than any single promotion in the company’s history.