Today we discuss a concept that is really crucial in terms of determining your marketing strategy but it seems lost to time.
However, it’s no less relevant. It’s called the Market Life Cycle – although we will show you how to expand how it’s used – extending to mapping products, services, industries, your company and more.
We will connect it to specific strategies depending on where you are in the cycle. Plus you can download a free workbook at the link in the comments.
• What is the Lifecycle concept?
• Stages of the Lifecycle
• It is not just about Products or Services
• Companies go through the Lifecycle too.
• Marketing tactics for each Stage of the
Lifecycle
• Common Pitfalls and How to Avoid them