Enable Startup to Grow 20x in Five Years

About the Client

Founded in 1999, BuyCostumes.com (now Costumes.com) grew from a scrappy, brick and mortar operation with a single location to become the #1 online costume and accessory retailer in the world. 

 

Highlights

Client challenge

BuyCostumes came to us with the goal of transforming it’s brick and mortar operation into a leading on-line e-tail business in the earliest days of online commerce. 

clarity's solution

Clarity conducted customer and competitive research to uncover critical buying habits, preferences and attitudes.

 

From this data we developed a complete marketing and branding strategy that included corporate identity, positioning, advertising (traditional and online), public relations, budgets and more.

 

Finally, Clarity’s Interactive development team developed the company’s first extensive e-commerce site.

Client Outcome

BuyCostumes.com grew from $1.5 million in revenue to over $30 million in four years. The company’s founder sold the company in 2006 for a reported $90m. 

 

While we cannot take complete credit for the company’s phenomenal growth (and ultimate purchase by Liberty Brands), our work set the stage for exponential growth. It is now the largest e-tailer of costumes in the world.  

Waiting List

The High Value Advisor Cohort recently sold out. We are setting the dates for the next cohort and those on the waiting list will be notified in advance once new dates are set. In the event of a cancellation for the current cohort, we will reach out in order of sign-up. We apologize for any inconvenience. 

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This document will show you a detailed outline of the program, the tools and resources you receive and a code to receive 25% off when you enroll. 

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