Enable Startup to Grow 20x in Five Years

About the Client

Founded in 1999, BuyCostumes.com (now Costumes.com) grew from a scrappy, brick and mortar operation with a single location to become the #1 on-line costume and accessory retailer in the world. 



Client challenge

BuyCostumes came to us with the goal of transforming it’s brick and mortar operation into a leading on-line e-tail business in the earliest days of online commerce. 

clarity's solution

Clarity conducted customer and competitive research to uncover critical buying habits, preferences and attitudes.


From this data we developed a complete marketing and branding strategy that included corporate identity, positioning, advertising (traditional and on-line), public relations, budgets and more.


Finally, Clarity’s Interactive development team developed the company’s first extensive e-commerce site.

Client Outcome

BuyCostumes.com grew from $1.5 million in revenue to over $30 million in four years. The company’s founder sold the company in 2006 for a reported $90m. 


While we cannot take complete credit for the company’s phenomenal growth (and ultimate purchase by Liberty Brands), our work set the stage for exponential growth. It is now the largest e-tailer of costumes in the world.