Defibrillate a Cardiac Imaging Company

About the Client

Camtronics Medical Systems, founded in 1986, was a leading provider of cardiology imaging and information management systems. 


In 2004, Frost and Sullivan, a leading market research firm, named Camtronics as one of the top five cardiology-solution vendors in the United States


Client challenge

The company’s growth was floundering when the board of directors removed the founder/president and the entire executive team in an effort to reverse years of falling revenues and rising waste. The board also removed the V.P. of Marketing, and the internal marketing team. 

clarity's solution

Clarity Marketing Support was engaged to lead the medical device manufacturer’s marketing, advertising, and trade show effort. 


Over the span of just seven months, Clarity developed and implemented strategies for a diverse product line of medical devices and cardiac imaging software. We also helped launch one of the first electronic medical records software platforms.


Working closely with the interim president, the client’s sales team and product managers, we implemented a trade marketing strategy, new advertising and publicity campaigns and more.

Client Outcome

Within twelve months the client returned to profitability. Within 18 months we reversed nose-diving revenues by 450%, and assisted in the acquisition of the firm at a valuation of over 11X earnings. 


Our work was cited by the president of the company as one of the most crucial factors in re-establishing the company as a market leader and securing the sale of the company.