We Energies is the trade name of Wisconsin Electric Power Co. and Wisconsin Gas LLC, principal utility subsidiaries of Wisconsin Energy Corporation.
This major Wisconsin utility needed educate, inform and convince customers to choose natural gas over electric heating.
Clarity developed a targeted database marketing program to position the client’s offering as a superior value for commercial customers.
In the first six months of implementing the strategy, the client saw an increase in natural gas usage among commercial customers of over 30%.