Utility Company increases revenues 30%

About the Client

We Energies is the trade name of Wisconsin Electric Power Co. and Wisconsin Gas LLC, principal utility subsidiaries of Wisconsin Energy Corporation.

Highlights

Client challenge

This major Wisconsin utility needed to educate, inform and convince customers to choose natural gas over electric heating.

clarity's solution

Clarity developed a targeted database marketing program to position the client’s offering as a superior value for commercial customers.

Client Outcome

In the first six months of implementing the strategy, the client saw an increase in natural gas usage among commercial customers of over 30%.

Waiting List

The High Value Advisor Cohort recently sold out. We are setting the dates for the next cohort and those on the waiting list will be notified in advance once new dates are set. In the event of a cancellation for the current cohort, we will reach out in order of sign-up. We apologize for any inconvenience. 

We’ll never share your information nor spam you.