Utility Company increases revenues 30%

About the Client

We Energies is the trade name of Wisconsin Electric Power Co. and Wisconsin Gas LLC, principal utility subsidiaries of Wisconsin Energy Corporation.


Client challenge

This major Wisconsin utility needed educate, inform and convince customers to choose natural gas over electric heating.

clarity's solution

Clarity developed a targeted database marketing program to position the client’s offering as a superior value for commercial customers.

Client Outcome

In the first six months of implementing the strategy, the client saw an increase in natural gas usage among commercial customers of over 30%.