What Idea Do You Own In The Mind Of The Marketplace?
This episode explains probably the absolute biggest concept that you must understand to have a growth company. And it’s the most misunderstood
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This episode explains probably the absolute biggest concept that you must understand to have a growth company. And it’s the most misunderstood
I’m a huge believer in polling your customers to uncover key insights into how they buy, what they think of my clients, how they evaluate
The period of discovery is where you assess where you are, what’s working, what’s not working, your metrics, message and methods – it’s
Marketing has been hijacked by tech people and the results aren’t pretty. The only thing more confusing to business owners and leaders than marketing is particle string theory. What matters and what works to fuel growth has been lost in a sea of acronyms, algorhythms, doublespeak, blathering nonsense and grift.