Getting the B2B Message Right
Every Thursday at 11am central, Bill Lowell and Pete Monfre Tell The Truth About Marketing. In this ‘cast Bill Lowell and I discuss one
Every Thursday at 11am central, Bill Lowell and Pete Monfre Tell The Truth About Marketing. In this ‘cast Bill Lowell and I discuss one
This episode explains probably the absolute biggest concept that you must understand to have a growth company. And it’s the most misunderstood
I’m a huge believer in polling your customers to uncover key insights into how they buy, what they think of my clients, how they evaluate
The period of discovery is where you assess where you are, what’s working, what’s not working, your metrics, message and methods – it’s
This show is rated MA for mature themes, language, violence and implied nudity. Viewer discretion is advised. There are some nasty words you occasionally hear
My friend Matt Shultz sums up marketing strategy thusly.
Everyone wants to eat their dessert first.
We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc.
But nobody wants to eat their vegetables.
Marketing strategy is the vegetables.
If you want a healthy sales program, you have to eat your vegetables.
Forget about those binders full of data. Focus on the journey to get the real value of planning. In this video I talk about the real reason you need a marketing execution plan. This week’s Moment of Clarity is a humdinger if I do say so myself.
In this week’s Moment of Clarity I share my thoughts on how seeing your business as a system can help you improve and grow your business.
About fifteen years ago I completely disassembled an old Corvette I bought in a fit of bad judgment at a swap meet. Every bolt. Every washer. Every piece of wire.