FREE MARKETING RESOURCES.

DON'T DECORATE. THINK.

Eat Your Vegetables.

My friend Matt Shultz sums up marketing strategy thusly.

Everyone wants to eat their dessert first.

We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc.

But nobody wants to eat their vegetables.

Marketing strategy is the vegetables.

If you want a healthy sales program, you have to eat your vegetables.

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It’s Not the Plan. It’s the Journey.

Forget about those binders full of data. Focus on the journey to get the real value of planning. In this video I talk about the real reason you need a marketing execution plan. This week’s Moment of Clarity is a humdinger if I do say so myself.

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Your Business is a System

In this week’s Moment of Clarity I share my thoughts on how seeing your business as a system can help you improve and grow your business.

About fifteen years ago I completely disassembled an old Corvette I bought in a fit of bad judgment at a swap meet. Every bolt. Every washer. Every piece of wire.

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