Getting the B2B Message Right
Every Thursday at 11am central, Bill Lowell and Pete Monfre Tell The Truth About Marketing. In this ‘cast Bill Lowell and I discuss one
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Every Thursday at 11am central, Bill Lowell and Pete Monfre Tell The Truth About Marketing. In this ‘cast Bill Lowell and I discuss one
I’m a huge believer in polling your customers to uncover key insights into how they buy, what they think of my clients, how they evaluate
This show is rated MA for mature themes, language, violence and implied nudity. Viewer discretion is advised. There are some nasty words you occasionally hear
My friend Matt Shultz sums up marketing strategy thusly.
Everyone wants to eat their dessert first.
We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc.
But nobody wants to eat their vegetables.
Marketing strategy is the vegetables.
If you want a healthy sales program, you have to eat your vegetables.