A MOMENT OF CLARITY.

FREE MARKETING RESOURCES.

DON'T DECORATE. THINK.

Eat Your Vegetables.

My friend Matt Shultz sums up marketing strategy thusly.

Everyone wants to eat their dessert first.

We all love the sexy stuff of marketing dessert – web sites, brochures, videos, etc.

But nobody wants to eat their vegetables.

Marketing strategy is the vegetables.

If you want a healthy sales program, you have to eat your vegetables.

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