Marketing Execution
Download Referral One Sheet Template
When I hear someone say that referrals are what drives their business, I often ask if they use “Networking” as a business development tactic. Often they are fairly active in some form of networking but not seeing any real business impact unless you are measuring in waistline diameter from hundreds of coffee shop meetings.
Read More »Ideas are a Dime a Dozen. It’s Execution that Counts.
I have an idea that will change the world. But I’m not telling anyone about it. But you should still buy it.
Read More »Nobody cares about you.
In this Smash Podcast I tell you the cold hard truth about prospects that you need to accept so you can start reaching them with more relevant messages and calls to action that actually work.
Read More »The Secret Marketing Voodoo Behind the Austin Blues Revue
How do you create a serious buzz in a town full of buzz? The answer might surprise you. In this installment of A Moment of Clarity I show you how you can do the same for your business.
Read More »Not Making the Short List? Look for Chinks in Your Armor.
Nobody ever tells you when you don’t make the short list. They just disappear adding insult to injury.
In this week’s Moment of Clarity I share how chinks in your perception armor can cost you deals.
Read More »Drowning in the Red Sea of Competition?
A quick review of one of my favorite books, “Blue Ocean Strategy”. We’re going to need a bigger boat…
Read More »Blogging Facts and Statistics
Not sure if blogging is worth your time? Here’s a few stats to consider. Oh the sweet irony as you read my blog to learn about blogging.
Read More »Guerrilla Marketing a trade show… Always bring a gun to a knife fight.
It sounds counterintuitive from a business startup, but I love cheap clients.
I’ve learned over the years that the clients with less money to spend are more likely to be adventurous in their marketing.
That thrills me.
Read More »Why marketing guys suck and how to avoid this trap.
Marketing planning (even a little) can greatly reduce your risk when it comes to the time, treasure and talent you will invest in growing your company. Or at least that supposed to be how it works.
I talked to a friend the other day who said her company was desperately in need of creating a steady stream of opportunities. But they’ve been spending thousands churning through “marketing” guys that somehow didn’t make this happen.
I hear this almost every time I talk to a potential client. I think it sucks for them and I’m ashamed at some of the people in my industry. In this week’s Moment of Clarity I show you the real issue.
Read More »The Unblinking Eye of Lost Opportunity
I drove past one of those LASIK eye surgery places today on my way to a planning meeting and saw it. A giant photo of an eye in the front display window. In fact, the eye had me feeling like prey back in the days when getting eaten by a huge lizard was a definite possibility. As this mega eye stared into my soul I thought to myself “What a lost opportunity”.
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