MASTER MARKETING BLUEPRINT

NEED TO EVALUATE
yOUR GO-TO-MARKET STRATEGY?

The MASTER MARKETING XRAY is an objective expert review of your sales and Marketing Assessment with Comprehensive Recommendations to Improve Outcomes, Eliminate Waste and Do More with Less.

Duration: 30 days

Starting at $9,995

SHEDULE A CALL

Our clients typically are already investing in marketing activities but are:

  • Concerned that they are not receiving a return on their investment.
  • Worried they might be wasting money on marketing but not sure where or how.
  • Frustrated with external agencies and vendors, but feel that they just can't put their finger on what isn't working.
  • Under pressure to grow revenues and margins but face limitations in resources.

Together we deep dive into your business, it’s approach to the market, how it sells, what works and what doesn’t. We’ll review past campaigns, sales materials, plans and any research data. Our team of experts will dig into analytics, interview various stakeholder teams and external marketing vendors

The Master Marketing XRAY looks at marketing and sales and finds hidden obstacles to growth and roots out waste.

Over thirty years of performing the Master Marketing XRAY, we never fail to uncover enough waste to pay for our humble fees many times over. Whether reducing ad spend while increasing conversion or making recommendations to allocate budget away from tactics that aren’t performing to approaches that are – The XRAY is a zero risk proposition. 

Get an instant injection of expertise and experience to your team.

Our entire focus is on improvement – not finding fault or blame. We understand how things change over time when it comes to marketing and sales and how easily things can get away from experienced teams. We’ll bring the combined experienced of thousands of similar assignments for similar clients to bear on your challenges and deliver honest, pragmatic answers. 

Finally, a clear path from marketing to sales to revenue. 

Step .01
Marketing Assessment and discovery

The Foundation of Success
Before crafting a plan, it’s critical to understand where you stand. This phase includes:

 

  • Rapid Discovery: A thorough evaluation of your current marketing efforts, objectives, strengths, and challenges using our Rapid Discovery method.
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  • Sales Alignment: Sales gets a say in our approach. We start with the sales team to get the word on the street. 
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  • Workshop format: Stakeholder input to uncover unique insights and set the right direction.

 

Why It Matters:
The assessment ensures your plan is grounded in reality, leveraging what works and addressing areas for improvement.

Step .02
Market Research

Get Current Market Data
One thing that sets Clarity apart from other firms is our dedication to rigor in our process. Our lean, targeted approach to marketing research is affordable and fast. 

 

  • Voice of the Customer: Listening to your audience to uncover their needs, pain points, and motivations.

 

  • Competitive Intelligence: Identifying strengths, weaknesses, and opportunities in your competitive landscape.

 

Why It Matters:
This research informs positioning and messaging that resonate with your target audience while differentiating your business in the market.

Step .03
Strategy Development

Collaborative Facilitation

Expert facilitator Pete Monfre guides your executive team through a collaborative decision making process that is unique to each client.  This phase can include:

 

  • Developing/updating a compelling value proposition that articulates your unique offering.
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  • Crafting positioning and messaging that better connect with your audience.
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  • Optional branding enhancements to build credibility and memorability.
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  • Designing channel strategies to ensure you reach the right people in the right places at the right time.
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  • Exploring potential partner, referral, WOM strategies to amplify your impact.
    •  

Why It Matters:
Executing a marketing strategy in the 21st century is not a seat of the pants endeavor. It’s a complex undertaking loaded with risk where mistakes can be expensive. 

 

Our approach minimizes risk, creates consensus and is inclusive for teams. 

Step .04
Tactical plan

Turn Strategy Into Action
Execution is the entire point of the journey we’ve been through together. In this final phase, we’ll create:

     
  • A detailed tactical plan, including specific actions for each channel.
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  • A clear schedule with roles, responsibilities, and timing for all stakeholders.
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  • A comprehensive budget that ensures resources are allocated effectively.
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Why It Matters:
This step provides the tools and structure to execute your strategy efficiently, ensuring every effort supports your larger objectives.

 

Marketing success is dictated not by WHAT you do but HOW you do it. It is particularly difficult when teams are involved. 

 

We have many years of professional experience both in our subject matter expertise (sales and marketing) as well as our skills at facilitation. 

 

Clients hire us when they need things to go right six months from now. 

About Pete Monfre

LINKEDIN-250X250

Pete Monfre is a nationally known marketing strategist and lifelong business owner, investor, author and consultant. 

 

He is the founder of Clarity Marketing Support as well as four other companies. For three decades he has delivered truth to power for some of the world’s most successful companies. 

"Pete and team are real pros with both a broad spectrum of skill-sets and a deep knowledge of most. They are reliable, trustworthy and efficient. Pete exceeds expectations. I like that they think outside the box and engage deeply with me and my team."
B. Wimberley
B. WimberleyChoctaw Nation of Oklahoma
"A lot of people call themselves "Strategists". But take a look at their background and LinkedIn profile and you'll see just how strategic they are. I've had the pleasure to work with Pete on an entertainment property and he's that person who knows how to find and motivate audiences. He has an uncanny ability to rapidly connect the dots even when some of the dots are missing."
B. Massey
B. MasseyConversion Sciences
"Pete and Clarity Marketing Support stand out in a sea of incompetents. When you finish with Pete's initial process, you will have a crystal clear plan.... If your marketing is not producing the results you want, Pete can help you figure out what is wrong and how to fix it. I recommend Pete and Clarity to my clients regularly."
C. Gay
C. GayFocal Point Consulting
"I've worked with Clarity Marketing Support in my capacity as CEO of three companies so far. Pete and his team see my vision and can stand the heat of turnarounds and highly complex products, services and technology.

I highly recommend working with them in any capacity whether you are a mid-sized enterprise trying to get to the next level or a significant B2B company looking for better, more efficient strategies to enhance the value of your brand. They are the real deal.
Dan Webster
Dan WebsterQuest Technologies
"YES - Pete is a talented musician but also a consummate professional when it comes to digital marketing and social media. His analytic skills and knowledge of digital best practice made effectively use social media in creative ways. Peter’s is a stellar professional and has great insights into B2B social media marketing. I highly recommend him!"
G. Morrissey
G. MorrisseyRe-LEAF Lighting
"It took me four months to find Clarity Marketing Support to design the UI for my killer e-commerce app. Four months of dealing with designers who didn’t “get it” or couldn’t do it. I was in development hell. Once they were on board it has been smooth sailing. Pete's team are the consummate professionals - never misses a deadline. They understands what’s needed, what’s not, what’s possible and what’s unnecessary. Their work is meticulous.
R. Farago
R. FaragoFarago Enterprises
"Marketing is a universal concept that requires specific local application. That demands wisdom and experience. Pete Monfre has an abundance of both! I admire how he thinks and I’m glad to call him colleague and friend. Hire him for your marketing success. "
J. Cathcart
J. CathcartCathcart Institute
"I can describe Clarity Marketing in one word. Genius! They dug deep culling out my goals, my targets and a variety of criteria only to deliver a plan...The plan has been in place for only one month so far and I'm very happy to report the work has already brought me business opportunities that I didn't think possible."
B. Churchill
B. ChurchillEssential Services
"Pete is a tremendous person to work with. He exudes a level of knowledge of marketing that goes beyond the stale methodology that I am used to seeing with consultants who just know enough to use buzz words and old gimmicks. He truly gets to the heart of the process] I would recommend him to businesses that need a strong plan without the ability to delegate all the responsibilities. Not to mention, he is a pretty mean guitarist!"
D. Taylor
D. TaylorDizziBrands
"Literally in one meeting, Pete ironed out my entire offering and approach to generating new business. He has an uncanny ability to synthesize information and put together the missing pieces of my strategy in a way that is straightforward and usable. I feel like I am finally sending the right message to prospects and feeling I am being heard!"
B. Benquet
B. BenquetUFO

Download the Guide to the master marketing Xray

Learn more about THE MASTER MARKETING XRAY including: how it works, detail on each phase, pricing and more

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