The MASTER MARKETING Blueprint is our flagship offering, a “done for you” service to facilitate the development of a strategic marketing plan based on best industry practices and real world data.
This comprehensive plan is designed to help your business gain clarity, focus, and the tools needed to expand your market presence and drive revenue growth.
If your business growth has plateaued, The Blueprint provides the clarity and direction needed to reignite growth. It is “right sized” for your organziation and built on objective data and insight from our unique collaborative approach.
Understanding your unique value and standing out in a crowded market is essential. We’ll help you refine your positioning and messaging to outpace competitors based on current marketing information.
Misalignment between sales and marketing can derail growth efforts. The Master Marketing Blueprint is a cohesive, inclusive process that ensures your teams work together from the start.
After reviewing past marketing efforts (plans, website, collateral, business plans, etc.) we will conduct systematic workshops with the sales team, the executive team and marketing teams (internal and external) to get an advanced understanding of the specific circumstances, capabilities, historical performance, etc.
Client time requirements: 3 team meetings (approx 2 hours each) and approximately 2 hours to gather and upload documents for review.
Together we will perform targeted customer and competitive research to confirm or contrast with information from Phase 01.
Best of all, Phase 02. uncovers hidden obstacles (or opportunities) that are a surprise nobody saw coming in the previous phase.
Client time requirements: 2-3 hours over 30 days.
After analyzing all the information from inside and outside the company, we will collaborate with your team in the development of a marketing strategy.
This includes positioning, messagine, branding, budgeting and budget allocation, sales process and cadence, tech stack – each client is slightly different in terms of strategy. We go where the data and our combined business sense lead us.
We deliver the missing link from most planning processes: a detailed, monthly tactical plan including roles, responsibilities, tactics, timing, budget – everything a team needs to execute.
This living document is the actual plan. The previous two steps are more of a journey to find answers. This phase brings it together in a process document that is reviewed and updated regularly.
Our approach is designed for teams of two or more. It leverages the knowledge of the client, it’s customers and our own expertise to deliver a system of market communication.
This approach lowers risk by supporting fully informed decision making. Success in marketing and sales requires more than intuition—it requires making a myriad of right decisions. The MASTER MARKETING BLUEPRINT is much more than the documents themselves.
Success doesn’t just happen—it’s planned. The MASTER MARKETING BLUEPRINT is a roadmap to where you are going.