Measuring what is easy instead of what matters?
Hoo Boy! We raise the tough question about measuring the success of sales and/or marketing programs.
Are you measuring the wrong things?
In this powerful episode of Monfre and Myers Tell the Truth we discuss metrics. KPI’s. Marketing Black Gold. We make the argument that B2B companies (and almost everyone) are usually measuring the wrong things. We track the history of measurement, the Internet and how technology has changed marketing – and not for the better.
Too often we are measuring the things that are easy to measure instead of the things that actually drive the business. Our advice? Watch the video and stop doing that.