Measuring what is easy instead of what matters?

Hoo Boy! We raise the tough question about measuring the success of sales and/or marketing programs.

Are you measuring the wrong things?

https://claritymarketingsupport.com/measuring-matters/(opens in a new tab)

In this powerful episode of Monfre and Myers Tell the Truth we discuss metrics. KPI’s. Marketing Black Gold. We make the argument that B2B companies (and almost everyone) are usually measuring the wrong things. We track the history of measurement, the Internet and how technology has changed marketing – and not for the better.

Too often we are measuring the things that are easy to measure instead of the things that actually drive the business. Our advice? Watch the video and stop doing that.

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Pete Monfre is one of a rare breed of marketing people who understand how business works, because he has started and run several businesses, including a successful Marketing company. He is intensely focused on stated goals and brings a balance of creativity and sound business problem solving skills to every client situation. You can count on him to not only solve problems, but also identify and quantify problems while bringing solutions that actually work for the business. Pete has an uncanny ability to synthesize large amounts of complex information and break it down to actionable, achievable steps. Having worked with Pete in the past and recently hiring him for a large, complex project, I can recommend him without hesitation.

Bill Wimberley
Choctaw Nation of Oklahoma

“Pete has taught me a much more effective way to develop sales and has been invaluable in continually providing me with advice in my sales and marketing efforts.”

Robert Guild

“Clarity Marketing Support is a competent and creative marketing team for hire. They are straightforward an honest. They do what they say they will do. They leave their egos at home when they went to work for me. Pete Monfre knows what marketing in its truest sense is all about and how to make his knowledge work for his clients. His many talents have been forged in the school of personal experience. Pete and his team is the real deal. I heartily recommend them.”

Kevin Neuse
One Source Financial

Clarity Marketing Support, Inc.

B2B Fractional Marketing Leadership

Measuring what is easy instead of what matters?

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