Measuring what is easy instead of what matters?

In this powerful episode of Monfre and Myers Tell the Truth we discuss metrics. KPI’s. Marketing Black Gold. We make the argument that B2B companies (and almost everyone) are usually measuring the wrong things. We track the history of measurement, the Internet and how technology has changed marketing – and not for the better. 


Too often we are measuring the things that are easy to measure instead of the things that actually drive the business. Our advice? Watch the video and stop doing that. 

Waiting List

The High Value Advisor Cohort recently sold out. We are setting the dates for the next cohort and those on the waiting list will be notified in advance once new dates are set. In the event of a cancellation for the current cohort, we will reach out in order of sign-up. We apologize for any inconvenience. 

We’ll never share your information nor spam you. 

Download OUTLINE

This document will show you a detailed outline of the program, the tools and resources you receive and a code to receive 25% off when you enroll. 

We’ll never share your information nor spam you.