Clarity. Confidence. Competitive Edge.

I’ll facilitate your team to help nail the language that communicates your value proposition and what makes you different in a way that inspires and motivates prospects to buy.

Duration: 30-45 days

Starting at $4,995

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Why

To attract, interest and inspire prospects to choose your solution or company over other options. 

Words count. Messaging and positioning aren’t just words—they’re the foundation of successful marketing and sales. Piece by piece we will put together the language and message that clearly and definitively positions your offering as unique and more valuable. 

 

Can you tell a prospect everything they need to know in just two sentences? You will after this process. 

What it is:

In a series of 90 minute workshops over 30-45 days I will lead your team through a process using my expertise, method and tools to create the right top level messaging platform for your company.

  • Comprehensive evaluation of your current messaging and positioning.
  • Insights from competitive and market analysis to highlight gaps and opportunities.
  • Expert guidance to craft a positioning statement and key messages that resonate.
  • A final messaging framework to ensure alignment across all marketing and sales efforts.

About Pete Monfre

Pete Monfre is a nationally known marketing strategist and lifelong business owner, investor, author and consultant. 

 

He is the founder of Clarity Marketing Support as well as four other companies. For three decades he has delivered truth to power for some of the world’s most successful companies. 

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What You'll Get

In addition to hours of expertise and professional guidance, you'll receive:

In addition to hours of expertise and professional guidance,
you'll receive:

  • Assess your current and past positioning and messaging:
    We’ll create an Enhanced Ideal Client Profile, determine what’s working, what’s not, and where to re-focus for maximum impact. Together we’ll look for misalignment in the current strategy. 

 

  • Competitive Positioning Analysis:
    We’ll research your top competitors to understand which are threats, how they position themselves and to uncover weaknesses where you can out-execute them.  

 

  • Core Positioning Statement and Key Messages:
    A clear, concise articulation of your brand, category, value, target audience, the problems you solve, and what makes you different in two sentences. 

 

  • Final Messaging and Positioning Framework:
    A written guide of specific language, image standards and concepts, elevator pitch, value proposition, differentiator and more.

 

  • 30 Days of Implementation Guidance:
    We’ll be available for consultation and advice for up to 30 days after we deliver our guide and recommendations. Clients use this time to expand on some topics or get assistance implementing.

Who It's for

Clients that need help articulating their true value and what makes them unique. Do you:

Clients that need help articulating their true value and what
makes them unique. Do you:

  • Face constant price pressure from prospects and customers?
  • Feel that your authentic value doesn't come across in your language?
  • Need to update your message due to a change in the business or pivot?
  • Worry that you aren't presenting a unified message to the market between marketing and sales?
  • Struggle with being concise when describing your offering(s)?

Get a conversation instead of a sales pitch.

Your customers need to know why you’re the right choice. I want to be sure I’m the right choice for you. it starts with a conversation. 

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