Clarity. Confidence. Competitive Edge.

Get messaging that resonates and a market position that sets you apart. The Message & Positioning Accelerator is designed to give you the strategic clarity you need to communicate a clear, differentiated message.

Duration: 30 days

Flat Fee $7,995

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Why

Realign your messaging to be clearer and more compelling to your prospects. I’ll help you develop a positioning statement and elevator pitch that works. 

Messaging and positioning aren’t just words—they’re the foundation of successful marketing and sales. Piece by piece we will put together the language and message that fits your true greatness. We are experts at information architecture and designing systems of communication. Precise, relevant and clear. 

What it is:

In a series of substantive workshops over 30 days we will collaborate using my method and tools to create the top level messaging platform for your company so everyone is signing off the same page.

  • Comprehensive evaluation of your current messaging and positioning.
  • Insights from competitive and market analysis to highlight gaps and opportunities.
  • Expert guidance to craft a positioning statement and key messages that resonate.
  • A final messaging framework to ensure alignment across all marketing and sales efforts.

What You'll Get

You’ll receive:

  • Audit of Existing Messaging and Positioning:
    We’ll create an Enhanced Ideal Client Profile, what’s working, what’s not, and where to re-focus for maximum impact.

  • Competitive Positioning Analysis:
    We’ll compare your company on 20 key factors in a wild west competitive shoot-out that delivers detailed opportunities and threats. A color coded map to out execute competitors.

  • Core Positioning Statement and Key Messages:
    A clear, concise articulation of your value, who it’s for, your offering and what makes it different for your target audiences.

  • Final Messaging and Positioning Framework:
    A comprehensive guide of specific language, image standards and concepts, elevator pitch, value proposition, differentiator and more.

  • 30 Days of Implementation Guidance:
    We’ll be available for consultation and advice for up to 30 days after we deliver our guide and recommendations. Clients use this time to expand on some topics or get assistance implementing.

Who It's for

Clients that need help articulating the problems they solve, for whom and what makes them unique

  • Face constant price pressure from "me too" competitors.
  • Struggle to differentiate or communicate the value of the company's offering.
  • Pivoted faster than the company's messaging could keep up with.
  • Align teams with a consistent, clear "elevator pitch" to position the company.
  • Need to focus their outgoing messaging on what counts the most in the buyer's journey.

Book a kick off meeting Now.

Your customers need to know why you’re the right choice. Let’s make sure your message cuts through the noise.

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